At BUILD THE PHO, the signature offering is a build-your-own pho bowl where you start with a beef or chicken broth and layer in your choice of proteins, noodles, and vegetables.[8] The distinguishing feature is the customization, allowing you to choose everything from lean cuts of meat to extra tendon or tripe, plus a range of add-ons that go beyond the standard basil and sprouts.[8] Eating here, you get a bowl tailored to your preferences, with the broth acting as a base for a mix of textures and flavors that you assemble yourself. Early commentary describes it as a modern, fast-casual approach to traditional pho that still keeps an eye on authentic flavor profiles.[8]