Shug's operates as a soda fountain where ice cream scoops are the foundation for sundaes, floats, and classic cones, with a range of flavors on display. The shop stands out for its vintage-inspired fountain service, turning simple scoops into composed treats with sauces, syrups, and sparkling sodas. Ordering a scoop here can mean a straightforward cone or a more elaborate dessert, and the ice cream is served with an eye toward presentation and fun. Downtown and West Seattle visitors often talk about coming here for the retro experience as much as the ice cream itself.[11][6]