At The Counter, the core burger experience is a customizable patty with choices of beef, alternative proteins, cheeses, sauces, and a wide range of toppings served on different bun styles or as a salad-style burger.[1][12] What sets this version apart is the emphasis on tailoring each burger, including options for vegetarian or vegan patties and gluten-free configurations that turn it into more of a personalized burger workshop than a fixed-menu item.[12] Eating one feels substantial, with a thick patty, layered toppings, and the ability to dial in textures from crisp vegetables to richer elements like avocado or bacon. Commentary about the Mountain View location frequently focuses on the variety of burger combinations and the flexibility for different dietary preferences built into the menu.[1][12]